Clayton Notestine
(419) 602 - 2363
claytonnotestine@gmail.com
claytonnotestine.myportfolio.com
claytonnotestine@gmail.com
claytonnotestine.myportfolio.com
EXPERIENCE
MATCHSTIC, Atlanta — Brand Copywriter / Verbal Designer
AUGUST 2023 - PRESENT
AUGUST 2023 - PRESENT
Led the verbal identity work for brands like CBS News, The AJC, Sky Zone, Megaplex, GEMA, and more.
Wrote, translated, and taught brand voice and tone across marketing channels, sales funnels, social, and more.
Collaborated closely with client branding, marketing, and editorial teams as well as external partners and vendors.
Worked closely with Art Directors, Designers, Producers, Photographers, and Sales to achieve best-in-class copy.
Taught complicated brand strategy, identity, and theory in clear, concise ways to non-technical audiences.
Created innovative brand guidelines that merged cross-disciplinary learnings with best-in-class copywriting.
Translated complicated subject matter, including finance, tech consulting, and broadcast media, into effective copy.
TABLE BRANDING, Nashville — Brand Copywriter / Verbal Designer
AUGUST 2021 - MARCH 2023
AUGUST 2021 - MARCH 2023
Delivered original creative concepts and copy for campaigns, social media, sales, UX, and more.
Named companies and developed strategy as the primary writer for Red Kap, Fuse, Gnara, and Life is Good.
Directed, storyboarded, and collaborated with photographers and producers on Red Kap shoots.
Developed brand voice and tone alongside strategists, designers, art directors, and other writers.
Mentored new hires, led team rituals, and acted as the official Table mascot and morale officer.
MULLENLOWE, Boston — Advertising Copywriter
JUNE 2018 - JUNE 2021
Delivered funny, weird, industry-defying creative work for Burger King, JetBlue, Degree, Axe, and Avis.
JUNE 2018 - JUNE 2021
Delivered funny, weird, industry-defying creative work for Burger King, JetBlue, Degree, Axe, and Avis.
Wrote scripts, headlines, and social as the singular writer on Harley-Davidson, Sennheiser, Twitch, and US Cellular.
Acted as agency subject matter expert on video games, board games, Twitch, and geek culture.
Started a videogame incubator that made activations for Burger King, Twitch, Netflix, and JetBlue.
EXPLORERS DESIGN, Nashville — Designer / Educator
JANUARY 2017 - PRESENT
Won the 2024 RPG Bloggies for Best Tabletop RPG Blog and Website.
JANUARY 2017 - PRESENT
Won the 2024 RPG Bloggies for Best Tabletop RPG Blog and Website.
Served as a judge in The Awards 2022 and The ENNIEs 2024 for GenCon (attendance >75k)
Bestselling designer, educator, and publisher on Itch.io for physical games tools. and resources.
Bestselling designer, educator, and publisher on Itch.io for physical games tools. and resources.
Credited and thanked in over 50 games as a consultant and layout artist, totalling >$100,000 in sales.
AWARDS & DISTINCTIONS
BRAND NEW FEATURE | MEGAPLEX & SKY ZONE | 2025
GUEST ARTICLE ON THE SUBTEXT | "DEATH TO THE WORD PILE" | 2024
GOLD TRANSFORM AWARDS | RAIN BIRD REBRAND | 2024
BRAND NEW FEATURE | GEMA & ATLANTA JOURNAL-CONSTITUTION | 2024
COMMUNICATION ARTS EXHIBIT | FUSE CONSTRUCTION REBRAND | 2021
GOLD EFFIE | SIMPLISAFE "SOCIAL DISTANCING SWEATER" | 2020
ONE SHOW BRONZE | MERIAM-WEBSTER "DEFINE NOW" | 2018
EDUCATION
VCU BRANDCENTER, Richmond, VA — M.S. Branding & Copywriting
THE UNIVERSITY OF TOLEDO, Toledo, OH — B.A. Political Science