A Consultancy where the work does the work.
Consulting has a problem: it's addicted to marketing speak. From buzzwords to maxims, the other consultancies are all saying the same thing. Innovation for the future of business. Breakthroughs in tech. Driving impact through solutions delivery. You know the script.
This meant SEI was unique; they're no-nonsense. So when they came to Matchstic, we had the opportunity to cut through the noise and bring clarity. If great work just works, what's left to say?
Project and Responsibilities.
BRAND EVOLUTION • VERBAL IDENTITY • TONE OF VOICE • HEADLINES • HEADLINES
Less obvious in the rebrand was the long-form messaging, which we cut to the bone.
Brand strategy & Narrative
GEMA is a celebration that makes the marketers the main characters in their work. They don't just elevate the indispensable role of marketers across the entertainment industry, but demonstrate their awesome potential.
Verbal System
For SEI, we built out the guidelines as a toolkit that not only provided plug-and-play messaging but also guidance on how to tailor components to individual consultant’s needs. Everything is mapped on two spectrums. Function vs expressive and fixed vs flexible. These sliding scales tell future copywriters where the language lives in the brand, and how much they're encouraged to adapt it to the changing landscape.
Thanks to:
Patrick Donegan, Kait Colins, Carol Austensen, Erin Sullivan, Bill Gallagher, and Kelly Carter at SEI for trusting us and collaborating so seamlessly. Couldn't have asked for straighter shooters than them.
Credits:
Designed by Reid Parsekian, Christian Tompkins
Design Direction by Meghan Murray
Verbal Identity by Cam Leberecht, Clayton Notestine
Brand Strategy by Tracy Clark, Dee Boyle
Project Management by Patrice Fielder
Design Direction by Meghan Murray
Verbal Identity by Cam Leberecht, Clayton Notestine
Brand Strategy by Tracy Clark, Dee Boyle
Project Management by Patrice Fielder
