Where nothing gets in the way of play (not even the brand).
Sky Zone invented the indoor trampoline park. The problem? It doesn't take long for copycats to crash the party. And that's just what happened. 20 years and nearly 300 locations later, Sky Zone was in a non-stop race to build bigger and better attractions for less.
So, we built a different kind of attraction. We made the brand part of the fun by stretching the tension between parents and kids. Wild but safe. Youthful, but not childish. A brand that bounces with energy.
Here's what I bounced around on.
REBRAND • VERBAL IDENTITY • TONE OF VOICE • HEADLINES • COPYWRITING TOOLS
Brand strategy & Narrative
GEMA is a celebration that makes the marketers the main characters in their work. They don't just elevate the indispensable role of marketers across the entertainment industry, but demonstrate their awesome potential.
That's right, we worked with the Sky Zone team to create their very own, one-of-a-kind Crocs to commemorate their 20th anniversary.
Verbal System
We built a dialogue right into the type. Bold sans serif for kids. Funky serifs for adults. This fun up-and-down rhythm allows us to say things without being boring (and increases the odds they'll actually read the park rules). It's also a great excuse to pull out grammatical devices to playfully wink and nod at the parents
Thanks to:
Our partners at Sky Zone for taking a lot of creative leaps with us.
Credits:
Visual Identity by Colin Pinegar
Verbal Identity by Clayton Notestine
Design Direction by Blake Howard
Animations by Max Prince
Brand Strategy by Dee Boyle
Project Management by Lauren Hood
Verbal Identity by Clayton Notestine
Design Direction by Blake Howard
Animations by Max Prince
Brand Strategy by Dee Boyle
Project Management by Lauren Hood
