What unites a billion-dollar enterprise? A purpose.
Suffolk Construction had a problem. After 40 years of meteoric growth, the only thing keeping it united was its owner and leader. It had become an "innovative enterprise" without a North Star. A legacy dependent on its legacy leadership.
Our solution was simple. Give it a mission. Find the fire that its leader, people, and organization had in common. They weren't there to build skyscrapers. In the built world, they were there to prove impossible wrong.
Our solution was simple. Give it a mission. Find the fire that its leader, people, and organization had in common. They weren't there to build skyscrapers. In the built world, they were there to prove impossible wrong.
MY MISSION WAS TO DEFINE THEM.
TAGLINE • HEADLINES • BRAND STRATEGY • NAMING • TONE OF VOICE
Brand Style Guide
Launch Website
Collateral
Environmental
MULLENLOWE BOSTON
Kay Pancheri, SVP Group Account Director
Meredith Kelly, Account Director
Abby Bornstein, Account Supervisor
Ellen Cizek, Senior Project Manager
Hannah Holpe, SVP Group Strategy Director
Meghan McCue, Strategist
Sean O'Brien, Design Director
Adam Calvert, Creative Director
Sean O'Brien, Design Director
Adam Calvert, Creative Director
Ronnie Alley, Designer
Chiara Pucci, Designer
Tyler Eldridge, Designer
Clayton Notestine, WriterTyler Eldridge, Designer
