Red Kap had a problem. After 100 years of making workwear and outfitting over 6 million workers, Red Kap was buried in a sea of sameness. They were the worker’s workwear. Hardworking, team-focused, and somehow indistinguishable from the other "tough guy" workwear brands.
Our job was simple. Go back to the shop and swap the engine. Red Kap wasn't about hard work. It was about hard workers—the silly, earnest, fun-loving folks who keep America rollin'.
EVERYONE HAS A JOB. THIS WAS MINE.
HEADLINES • WEBSITE COPY • SOCIAL • MANIFESTOS • TONE OF VOICE
Brand Strategy, Naming, Brand Messaging, Creative Direction, Art Direction, Visual Identity, Logo Design: Table, Nashville, TN. 2023
Principal, Head of Creative and Design: Sean O’Brien,
Head of Strategy: Hanah Holpe
Senior Strategist: Marinda McKenzie-Cummings
Account Director: Eileen Goodyear, Andy Shaw
Creative Director: Dan Marvin
Design Director: Ashley Rocha
Senior Project Managers: Caroline Hulin, Shelley Niquen
Copywriter: Clayton Notestine
Copywriter: Sarah Ellison
Senior Art Director: Shehan Rodrigo, Haley Stone
Graphic Designer: Michael Dove
Head of Strategy: Hanah Holpe
Senior Strategist: Marinda McKenzie-Cummings
Account Director: Eileen Goodyear, Andy Shaw
Creative Director: Dan Marvin
Design Director: Ashley Rocha
Senior Project Managers: Caroline Hulin, Shelley Niquen
Copywriter: Clayton Notestine
Copywriter: Sarah Ellison
Senior Art Director: Shehan Rodrigo, Haley Stone
Graphic Designer: Michael Dove
