As Shakespeare once wrote, "The play's the thing."
Life is Good needed help. Their non-profit, the Kids Foundation, struggled to get support helping America's 1 in 3 children suffering from Adverse Childhood Experiences (ACEs). They needed to stand out and spread the good news: adult allies, optimism, and play-based therapy could help kids heal where conventional methods could not.
We tagged ourselves in. If optimism and play helped kids heal. We knew it could help the non-profit stand out. Introducing the Playmaker Project. The only non-profit that equips professionals with the power of optimism and play-based therapy. They weren't just a non-profit. They were a movement.
THIS IS WHAT I DID ON THE TEAM.
NAMING • HEADLINES • MANIFESTO • STRATEGY • TONE OF VOICE
Brand Strategy, Naming, Brand Messaging, Creative Direction, Art Direction, Visual Identity, Logo Design, Illustration work
by Table, Nashville, TN. 2022
Principle, Head of Creative and Design: Sean O’Brian,
Head of Strategy: Hanah Holpe
Account Director: Eileen Goodyear
Creative Director: Dan Marvin
Design Director: Ashley Rocha
Senior Project Manager: Caroline Hulin
Copywriter/Design Writer: Clayton Notestine
Senior Art Director: Shehan Rodrigo
Creative Assistant: Jenee Boston
