There's more to construction than putting bricks together.
(Like putting other stuff together.)
(Like putting other stuff together.)
Liberty Construction had a problem. It was exploding, diversifying, and innovating from coast to coast, but its name was costing them clients to industry outsiders. They needed a new brand to rally their team, highlight their strengths, and prove clients still needed good construction partners.
We had a solution. Let your work speak for itself. Construction's your walk, talk, and everything in between. You talk good. You work gooder. Whatever a client dreams, you know how to bring it all together and get it started.
HERE'S WHAT I BUILT.
NAMING • TAGLINE• HEADLINES • MANIFESTOS • TONE OF VOICE
Client:
FUSE GROUP
Chick Fagan, General Manager
Kathleen Turland, General Counsel
Megan Pernsteiner, Chief of Staff
SUFFOLK
Lea Stendahl, EVP Chief Marketing Officer
Daniel Antonellis, Vice President, Marketing & Communications
Faye Doyle, VP, Integrated Marketing
Nazli Kfoury, Director, Brand Experience
Katherine Donahue, Marketing Manager, Offline Channels
Rachel Kirby, Director, Digital Marketing
Casey Nuttall, Lead Creative Director, Vice President
David Pike, Marketing Manager, Brand Experience
David Conetta, Senior Creative Designer
Danny Czerkawski, Videographer
Matthew Fackert, Creative Director
Colin Mcelaney, Videographer
Nina Williams, Creative Project Manager
Kelsey Abbruzzese, Copywriter
Agency:
MULLENLOWE U.S.
Kay Pancheri, SVP Group Account Director
Meredith Kelly, Account Director
Abby Bornstein, Account Supervisor
Ellen Cizek, Senior Project Manager
Hannah Holpe, SVP Group Strategy Director
Meghan McCue, Strategist
Sean O’Brien, Creative Director and Head of Design
Ronnie Alley, Designer
Chiara Pucci, Designer
Clayton Notestine, Junior Copywriter
Adam Calvert, VP Creative Director
